The ROAR Story
At ROAR, minimalism comes first. Every wrap design is a hand-drawn illustration inspired by raw Scandinavian style — made with attention to detail, a love of simplicity and respect for the environment. It is childhood joy poured onto a canvas: the soft touch of a plush friend, pictures straight from a favourite book, the closeness of a parent, a feeling of security. The quality of these wraps deepens the most important bond of all — love.
Every wrap is woven on our own loom — the reason we can promise exceptional quality.
ROAR keeps things simple: hand-drawn, Scandinavian-inspired designs and wraps woven on our own loom. That in-house weaving is what lets us stand behind the quality of every wrap, while the artwork carries the warmth of childhood — soft, familiar and reassuring. Explore the collections to find the design that speaks to you.
Questions About ROAR Wraps
What sets ROAR wraps apart?
Minimalism comes first at ROAR. Every design is a hand-drawn illustration inspired by raw Scandinavian style, made with attention to detail, a love of simplicity and respect for the environment. Each wrap is woven on our own loom, and that is what lets us guarantee exceptional quality.
Where do the designs originate?
Our designs are hand-drawn illustrations inspired by raw Scandinavian style. They are meant to feel like childhood joy poured onto a canvas — the soft touch of a plush friend, pictures straight from a favourite book, the closeness of a parent and a sense of security.
How are the wraps produced?
Every wrap is woven on our own loom. Weaving in-house is at the heart of the brand and is what allows us to guarantee the exceptional quality of each wrap.
What does “Born to be wild” stand for?
“Born to be wild” is the ROAR motto you see at the top of every page. It captures the brand’s spirit: minimal, raw, Scandinavian-inspired design with a wild, free heart.